The Interactive Experiences Concept launched by Getyoo on PIAS Nites.
On March 25th and 26th, Getyoo launched its concept of Interactive Experiences on PIAS Nites in Brussels, a major music event featuring Faithless, Cassius, Buraka Som Systema, Crystal Fighters and many others. The concept involves your Facebook (or other social networks) friends in experiences that are happening to you at a party.
Thanks to an amazing new technology, a small chip (NFC tag) incorporated in a card, which can be identified by a reader, real Facebook users were able to use the service offline and to perform interactions coming from Facebook but in real life. Partygoers received a unique ID card that they had to link to their Facebook account on one of the interactive kiosks. Once the link was made they could start to perform actions involving Facebook.
For example, in the Photo booth Experience developed with Vedett, groups of friends could touch the reader with their card and pose in front of a camera that took pictures and posted them automatically on their Facebook profile. There were 1631 photos taken during the two evenings. In addition, two people who just met physically at the party could also make friends requests suggestions on Facebook by placing their card over two readers next to each other. We generated a huge number of Facebook posts with an average of 5,8 feedbacks per post (likes & comments) which created a lot of online buzz.
The system also enabled to play games, enter contests and select digital media. Partygoers were offered free music and got a chance to win a Fender guitar signed by all artists by just placing their card on a reader on one of the sides of the interactive cubes sponsored by ING. We got 3505 requests on the interactive cubes with an average of 5 picks per person. It was also possible to win many great prizes by triggering a jackpot game with the card. The game had a lot of success with 1334 participations.